1. First things first: Not having an API today is like not having a website in the 90s.
2. Spread your wings – reach more channels and devices that you can imagine.
3. You need it because your competitor has it.
4. Collaborate with you partners more closely than ever.
5. New revenue opportunity as you build product (API) out of existing business functionality.
6. Grow customer loyalty and meet customer expectations.
7. Enhance company value and brand name.
8. Access any time and anywhere.
9. Innovation. As more people and partners use API, you get new ideas from their feedback and experience.
10. Increased Application Value as more platform or channels are available for integration.